Along with its main activity of promoting and exporting the Group’s garments’ production, J & R Enterprises SRL created and registered internationally its own men’s wear trademarks.
“Seroussi” brand, developed together with NORADA S.A., which has been granted exclusivity for production and distribution on the Romanian market, stands for quality and creativity in men’s clothing, joining the classic and modern concepts, as well as comfort and refinement, in subtle combinations.
The fabrics used are nothing less than 100% wool from the finest quality, from well- known Italian mills, in a variety of precious combinations, with silk, mohair or blended with comfortable elastan.
Conceived to fully respond to the most demanding requirements of the “life style” of the modern and active businessmen, “Seroussi” trademark has created and developed two lines: “Black Label” – classical, comfort fit and “Silver Label”, modern and tailored fit.
Classical, modern look suits, smart casual combinations and/or ceremonial ones are all part of the “Seroussi” brand collection.
“Seroussi” motto “For Perfect Fit and Quality” signifies the total commitment to excellence in quality and guarantees a perfect fit for an extremely wide range of sizes.
The new slogan “More Space for Elegance” reflects a further commitment of “Seroussi” brand for full satisfaction of the customers.
In order to develop the “total look” concept, the Seroussi Brand Team also carefully selected some partners to produce accessories, silk ties and bows, cotton shirts, knitwear, all of high quality, under “Seroussi” private label.“Seroussi” products are successfully distributed and sold in Romania – through a chain of stand alone “Seroussi” shops, in retailer partners’ shops, as well as abroad.
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